Nature of science - 3.5
It is also very important for scientists to be aware of the cognitive biases that may impact experimental design and interpretation. The confirmation bias, for example, is a well-documented cognitive bias that urges us to find reasons to reject data that is unexpected or does not conform to our expectations or desires, and to perhaps too readily accept data that agrees with these expectations or desires. The processes and methodologies of science are largely designed to account for these biases. However, care must always be taken to avoid succumbing to them.